Graphic Design Journey

 

  DESIGN BOARD According to the plan of my project, I started to create a concept using national Ukrainian embroidery. This is manual work that takes a lot of time. A pattern is made on clothes, towels or other elements by spinning out red, black and sometimes colored threads. Usually women try to depict flowers or something. The most famous flower in Ukraine is the red poppy. I used this pattern from the design of my project. First, I created a pattern with the help of squares, and then with the help of a mask, I applied it to the previously created logo. All attention is focused on the letters M and Y, and the line with embroidery is located between them. Also mentioning the uniform, I found a mockup of a t-shirt, with the help of Adobe Photoshop I changed the background, made the background of the t-shirt yellow (as one of the colors of the flag of Ukraine and also the main color of McDonald's). After that, with the help of a mask, I put the logo on the T-shirt. I have two optio...

 

Research - Style  My favourite designer who inspired me - Leta Sobierajski. She had her own style, lots of colour, patterns, shapes. This all really bright and memorable. When I hear her name I always imagine colorful  and happy picture. I am going to use my ideas (Ukrainian patterns) in the way to make it known and memorable as she did. (Jeffree & Sobierajski) Also, I am very big fan of Salvador Dali. He was a Spanish artist working in surrealism style. This is my favorite style in art. I was very impressed by his method of creating arts. So, he provokes hallucinations to be able to open way to his subconscious. I think this way of thinking is very unique. His the most famous piece of art “Persistence of Memory was created using this method. Also, Dali created his surrealist pieces of art like it was in a dream. He believed that that’s the way to open your subconscious. Salvador Dalí  The Persistence of Memory , 1931 Come back to my project I want to make it origin...

 

8. The use of images in graphic design: When two people are talking - it is a dialogue. Some tries to convince other, or just to show his thoughts. But company can't talk with a customer straight. That's why advertisement exist. That's the way of comunication betwen designer and customer. Using text, images, their collaboration - all this makes a massage to the customer. Graphic Design  (2023) By and large, graphic design is the art of translating meaning into visual images to establish communication between a brand and a consumer. The effectiveness of design in digital (and not only) is determined by two indicators: The influence of a visual message on the audience's perception of the product In order to analyze the impact of visuals on consumer perception in digital, it is enough to evaluate. Often, irrational visual solutions are more effective than detailed ones, but do not forget that the simpler the design, the easier it is perceived by the consumer's eye. Si...

 PROJECT PLAN The above infographic is a plan for my project. REFERENCES 1. Stuart, L., & Elliott, J. (2022). 17 Graphic Design Styles: A Visual Guide. Retrieved from https://blog.thenounproject.com/graphic-design-styles/ 2. Shuper, A. (2023)  Photo by Alex Shuper on Unsplash ,  The word love spelled out of doughnuts in the shape of letters photo – Typography design Image on Unsplash . Available at: https://unsplash.com/photos/the-word-love-spelled-out-of-doughnuts-in-the-shape-of-letters-P2y89i8TVJ4 (Accessed: 7 November 2023). 3. The Importance of Colour in Graphic Design  (2023)  Gold Rabbit Ltd . Available at: https://goldrabbit.co.uk/the-importance-of-colour-in-graphic-design/ (Accessed: 7 November 2023). 4. The Importance of Images in Graphic Design  (2023)  Gold Rabbit Ltd . Available at: https://goldrabbit.co.uk/the-importance-of-images-in-graphic-design/ (Accessed: 7 November 2023).

7. Colours Color is a versatile and powerful communication tool in design. It can affect how people feel and think. Designers use colors to emphasize things and create a certain mood. Designers and marketers should consider how colors afect people's reactions to messages and brands. What colors should be used? How do colors afect feelings and thoughts? How can you use this knowledge to create better designs that engage your audience? The main colours of McDonalds are yellow and red. The main colours of Ukraine are blue and yellow. But Ukraine also has lots of red symbolic. I will use 3 colours as main, and will add a white one. Vodafone "The Ukrainian flag colors are blue and yellow. The flag displays these colors in two equally sized horizontal bars, with blue on top and yellow below. In modern times, the blue is said to represent peace and the color of the sky, while the yellow represents prosperity in the form of the golden wheat fields that are an important element of Ukr...

  6. Typography Typographic design serves a variety of functions, from improving readability and evoking emotion to establishing a consistent brand style. When a brand's logo contains effective typographical elements, it can lead to a positive brand perception. In addition, choosing aesthetically pleasing fonts can make presentations more attractive. Effective typography should grab viewers' attention without distracting them. I was searching some websites on https://www.awwwards.com/awwwards/collections/free-fonts/ , and I found really interesting Ukrainian font which inspired me. Each letter tells us something about Ukrainian history, Ukrainian heroes and culture. https://abetkaua.com/en/ - this is amazing work which I will try to use in my project. Shuper, A. (2023) "A powerful role of typography in graphic design is to establish and grow brand recognition. This is especially true when it comes to logo design. When you think about popular brands like Coca-Cola, Harley-...

 UK COPYRIGHT LAWS According to the main website of UK gov.uk there is no copyright register in the country. A person becoming an owner of something (song, poem, logo etc) from the time is has been created. It means that you automatically protected since the time you create a piece of intellectual property. To protect yourself more and stop other people using your work you can mark your work with © sign. Copyright protect your work from copying, making money from your work, using your work as performance (singing, dancing, playing etc) or putting your work into the internet.  You can copyright your work with © sign, put the year of making and name. The copyright lasts at least for 50 years after your death, and at least 25 years after your death for photography. However it could be different for other types of work. To summarise all above, if you want to protect your work you should take a responsibility and put a © signs, name, date on your work. But it doesn't affect your...

  5. Design style (2020)  Kupibo (2020)  Kupibo Stuart, L. and Elliott, J. (2022)  17 Graphic Design Styles I also was inspired by Ukrainian design for a Eurovision song contest 2017. They used patterns in different shapes which is very recognisable.  Eurovision  REFERENCES Графічний дизайн. Популярні стилі. - Kupibo - Онлайн Курси  (2020)  Kupibo . Available at: https://kupibo.com.ua/grafichnyj-dyzajn-populyarni-styli/ (Accessed: 7 November 2023).

My moodpboard consists of Ukrainian national symbolic, patterns and specific items A moodboard is a tool that helps the designer determine the general mood of the future project. The so-called vibe is formed using a set of photos, icons, pictures, fonts, colors, etc. With the help of a moodboard, the specialist forms an idea of the final result both for himself and for the customer. It is not necessary to use all elements of the set in the work. This is just a range of tools that you can potentially use.  Including Ukrainian elements, McDonalds marketing company - I created a moodboard.  Ukrainian herb, cuisine, national symbols vs McDonald Marketing company, identity. I also  included some typography examples.      Milanote

  3.   Target audience.  Every business has their own plan, marketing strategy and goal. All those categories can't be without knowing a target audience. It is very important to know your target audience to make a successful business. (Moss, C. (2023) For some people McDonalds is just a kids thing. But According to the statistics it's not really true. " The target market of McDonald’s is located globally and covers a broad age group, from kids to senior citizens. According to 2020 data, the  average customer  is a married woman, aged 41 to 56, who particularly enjoys the McDonald’s breakfast. Most of McDonald’s audience is lower to middle income families in both urban and rural areas. They are loyal customers, visiting a McDonald’s restaurant an average of 44 times a year."( Carmely, M .) As I am doing collaboration McDonald and Ukrainian style - out target audience -  the  average customer  is a married woman, aged 41 to 56, who particularly enj...

  2.      The Graphic designers’ that inspire me I was thinking about any collaborations of other designers with McDonalds, and I decided to find them, to find interesting thought what could inspired me. This work "concept meal" created by rosy Visual.  The designer used patterns from Jeans company and put them into McDonalds meal. This is original idea, which makes JEANS company more popular over McDonalds. This really inspired me. I want to use Ukrainian national symbolic on the meal design.  Also McDonald have their own uniform. I will use Ukrainian patterns in this uniform also.   There are few examples of integration some companies with McDonalds: New Jeans x McDonalds  Penguin x McDonalds  Uno and McDonalds My favorite designer who inspired me - Leta Sobierajski. She had her own style, lots of colour, patterns, shapes. This all really bright and memorable.  When I hear her name I always imagine colourful and happy picture...

1. Design board for my project below: I gather all unique Ukrainian style culture and patterns together and want to make something original and memorable. Foe example Ukrainian national cloth - vyshyvanka - the most gentle and hand-made thing which takes you to feel your family, your history and makes you feel at home. Every family has a vysyvanka. "Traditionally,  vyshyvanka  is a hand-made blouse sewn of natural materials and embroidered with threads of various colours. Most often, the frontal part of the shirt and sleeves are embroidered. "Since Ukraine restored its independence in 1991,  vyshyvanka  became super popular again. If you wonder  how to wear a vyshyvanka , the answer is quite simple. Today Ukrainians rock it with jeans, shorts and trousers, skirts and costumes — and it looks nice with everything! We choose this shirt for big celebrations, business meetings, or casual walks around the park. "   ( Ukraine Ua )   Milanote

SMART objective Major Project initial idea For my major project, in graphic design, I will be looking at branding and will rebrand the McDonalds brand identity in a Ukrainian style. I will reached this goal through research into cross culture visual design. For this project I will create an brand  identity, logotype, 2-4 banners, uniform and slogan. I will be using software such as Figma, Adobe Illustrator and Photoshop. This project will be completed by the beginning of December. 

Major Project initial idea   Final major project – Graphic design  Project Sign Off: Preparation for Meeting your Tutor  Subject Area: Graphic Design  Project Title: Identity for McDonalds x Ukrainian style  I will be researching the following designers: Leta Sobierajski  https://letasobierajski.com/  - This couple created their own business in graphic design area. Their works are unique, creative and modern.  https://www.instagram.com/flubblebubbledesign/ ,  https://www.instagram.com/thestudioarcadia/ .  I will be using the following Digital Software: Figma, Adobe Illustrator, Adobe Photoshop.  Major Project initial idea Project Aims and Objectives:  For my major project, in graphic design, I will be looking at branding and will rebrand the McDonalds brand identity in a Ukrainian style. I will reached this goal through research into cross culture visual design. For this project I will create an brand  identity, ...