6. Typography

Typographic design serves a variety of functions, from improving readability and evoking emotion to establishing a consistent brand style. When a brand's logo contains effective typographical elements, it can lead to a positive brand perception. In addition, choosing aesthetically pleasing fonts can make presentations more attractive. Effective typography should grab viewers' attention without distracting them.

I was searching some websites on https://www.awwwards.com/awwwards/collections/free-fonts/, and I found really interesting Ukrainian font which inspired me. Each letter tells us something about Ukrainian history, Ukrainian heroes and culture.
https://abetkaua.com/en/ - this is amazing work which I will try to use in my project.







Shuper, A. (2023)

"A powerful role of typography in graphic design is to establish and grow brand recognition. This is especially true when it comes to logo design. When you think about popular brands like Coca-Cola, Harley-Davidson, and Disney, you can easily visualize their unique logotype in your mind." - (No date) Why Is Typography Important in Graphic Design?

I will use bold, colourful and authentic typography with patterns inside.

REFERENCES 

Shuper, A. (2023) Photo by Alex Shuper on Unsplash, The word love spelled out of doughnuts in the shape of letters photo – Typography design Image on Unsplash. Available at: https://unsplash.com/photos/the-word-love-spelled-out-of-doughnuts-in-the-shape-of-letters-P2y89i8TVJ4 (Accessed: 7 November 2023).