8. The use of images in graphic design:

When two people are talking - it is a dialogue. Some tries to convince other, or just to show his thoughts. But company can't talk with a customer straight. That's why advertisement exist. That's the way of comunication betwen designer and customer. Using text, images, their collaboration - all this makes a massage to the customer.

Graphic Design (2023)

By and large, graphic design is the art of translating meaning into visual images to establish communication between a brand and a consumer.

The effectiveness of design in digital (and not only) is determined by two indicators:

The influence of a visual message on the audience's perception of the product

In order to analyze the impact of visuals on consumer perception in digital, it is enough to evaluate. Often, irrational visual solutions are more effective than detailed ones, but do not forget that the simpler the design, the easier it is perceived by the consumer's eye.

Simple minimalist design is new black.

REFERENCES

The Importance of Images in Graphic Design (2023) Gold Rabbit Ltd. Available at: https://goldrabbit.co.uk/the-importance-of-images-in-graphic-design/ (Accessed: 7 November 2023).