3. target audience
3. Target audience.
Every business has their own plan, marketing strategy and goal. All those categories can't be without knowing a target audience. It is very important to know your target audience to make a successful business. (Moss, C. (2023)
"The target market of McDonald’s is located globally and covers a broad age group, from kids to senior citizens. According to 2020 data, the average customer is a married woman, aged 41 to 56, who particularly enjoys the McDonald’s breakfast.
Most of McDonald’s audience is lower to middle income families in both urban and rural areas. They are loyal customers, visiting a McDonald’s restaurant an average of 44 times a year."(Carmely, M.)
As I am doing collaboration McDonald and Ukrainian style - out target audience - the average customer is a married woman, aged 41 to 56, who particularly enjoys the McDonald’s breakfast.
