Research
Through my research, I have found artists on Behance Alto Valle. I really liked her work. There is the piece I will be talking about. The sequences of three posters. However is it in different language, but I still can read, as a viewer. This is the task of a graphic designer. To make things very obvious and simple, but using different tools. To look at these posters, I can confirm that there is something about food, apples, fish, swan, and birds. Only by that information, we can understand do we like it or no. The second element which I like in this posters is colour. The artist used analogue colours and mixed them in different proportions between posters, so then it is easy to tell its the same style. I will use this aspect in my design when creating 2 posters on the same wall. As well as using images which tells potential target market about this product/service/etc. Important to talk about composition as well. This artist uses centred composition which takes the attention to the middle (where the main information is). I will use the centred compositio in some of my posters. To move to the elements, it is clear that logo and the bullet point information is situated in the corners of the design. To make this design more consistent Alto applied a filter onto the photograph to make it more suitable to the whole picture. I will try to use this tool in my design, as this could be really helpful. I like the mix of things in this composition, it looks modern and bright. I will apply this style into some advertisement designs in my project.
(Behance, 2023)
(Behance, 2023)
If to move to the second piece of work of this designer, I can confirm the clear usage of brand elements. Thus, designers might use some elements from the design, and not follow the same pattern on the whole design. I will use this method in my project, while connecting all my items. So the left bag has some shapes and colours (red, green), while the right bag has typography and only red colour, as well as usage circles.
This artists's designs related to my proejct, as I am creating city branding, using mockups as well. I will take some tips, such as composition, colour mix, usage of typography and brand elements, which make the brand recognisible.
References:
Behance (2023). Alto Valle — Identidad visual/City branding. [online] Behance. Available at: https://www.behance.net/gallery/163338065/Alto-Valle-Identidad-visualCity-branding?tracking_source=search_projects%7Ccity+branding&l=96 [Accessed 4 Jun. 2024].