Ideas generation

In week one we need to generate the first idea and create a mind map with everything which comes to our mind. I started drawing just on the piece of paper as it was easier for me to put my thoughts on the paper. According to my brief a Cromwell logotype should include one of the following symbols:

1. American robin

2. Mountain laurel

3. Sperm whale

4. White oak 

These are symbols of Connecticut. 

Using a pencil and a piece of paper I started generating ideas and building a mind map. 

I tried to draw each of these 4 symbols, make some notes, and combine symbols with the name Cromwell. 

It helped me to look at my logo wider. Usually, I stick to the first idea, but this time I want to improve my skills and not stay with the first idea. 

So, I drew more shapes, I took a texture from a white oak. The usage of a circle shape, a random shape gave me more options. I played with text and fonts, making it in one line,  two lines, or even circle. 

Using a whale shape, leave shape and flower. Tried to add a buildings to the logo. After that I decided to use a ma of Cromwell. 

In the picture, you can see two maps (one - as a symbol of an old Cromwell) and the second (as a symbol of a new Cromwell). I realised that they together make a shield - which can be a symbol of a city which is safe from the fire and anything else. Putting the flower in the middle gave a symbol of hope. Also, I used a white oak leaf texture in the shield. The main creature is an American Robin which is a symbol of spring and reborn. According to the myth of three whales who are holding Earth, I decided to use it also in this meaning. 

I played with the place and size, trying to develop the idea. I used the whale inside the flower this time. 

Experimenting with a shape, putting the whale rounded, the text underneath. Making the logo round, using the cut shapes and buildings inside. And a map underneath. 

I also wanted to try to make symbols around the logotype. 

In my next post, I will show digital ideas.