Sustainability in Eco Packaging Design
As my project is made for millenials, who like popular and unique, the packaging for my brand's prosuct will follow sustainable concept and be eco-friendly.
Nowadays, sistainability plays massive role in the concumption world. The first thing which cathes the eyes of a consumer is a packading. It is a first touch and the most omportant in a way og choosing product.
Brands try to make more sustainable and aesthetically pleasant packaging. And there might be a problems for designer to keep the balance between aesthetics and sustainability.
Apart of sustainability, the product must be also comfortable and convinitent to use. The more product will be user-experience orienrted, the more it will leave a positive emotions on a person.
"Designers are exploring different options such as biodegradable and compostable materials, recycled paper and plant-based plastics. These eco-friendly materials help reduce carbon footprints, waste generation and dependence on non-renewable resources " (Admin, 2023)
To make packing more sustainable it mush be more minimalistic in using materials, paint. That means less costs while transportation and recycling.
Sustainable products must inform a customer to let him choose the right way of recycling.
"With digital printing techniques, designers can reduce ink and energy consumption, minimise waste and create customisable packaging solutions" (Admin, 2023)
In my brand I will use eco-packading, which means plant based plastic and recycled paper for stickers and posters, citylights. I also will use paints, which are eco and does not cause damage for environment.
REFERENCES
Admin (2023) SUSTAINABILITY IN PACKAGING DESIGN, Creative Design School. Available at: https://www.creativedesignschool.com/sustainability-in-packaging-design/.