Week 2, advertising
Hi! I am Anhelina, and it is my personal blog 😇
Today I am gonna tell you about advertising which impressed me.
What is a good design?
"Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. Designers strive for good design. " - The Interaction Design Foundation
What is typography?
"Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader." - The Complete Guide for 2023, CareerFoundry.
McDonald’s advertising by Guy Moore (2020)
Or this one. They use frier to show a mobile phone. It's simple but it's their branding.
"Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services. The designs used in advertising are created by graphic designers, and advertising agencies as well as the advertising departments of corporations employ these professionals to create and execute brochures, direct mail, web ads, and print ads. The design elements used include fancy lettering, borders, cartoons, illustrations, and photographs. The main difference between ad design and regular mainstream artwork is that advertising art must be designed to reach and compel the target audience to purchase products and services." - (2023) Smart Capital MindUsing text and images in advertising.
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"If something looks too boring, casting some multi-colored glitches over the image will immediately make it an attention grabber. This idea for design is even sometimes applied to buttons, let alone full-size posters. This is a very experimental technique, thus very attractive to designers, but it also requires meticulous work to avoid making a mess." - (FixThePhoto.com, T.R. (no date) )What is Tagline?
"A Tagline is like a one-line company statement, a short description or brand promise which helps to create interest and understanding. It helps people to link your name to your brand message. They are simple in essence, but pack a punch if written correctly. Originally used in big advertising campaigns as the hook in the marketing campaign, a tagline, strapline or slogan, traditionally had much shorter lifespans than logos. It reinforced the campaign message, linking it to the product or company. Taglines now carry a brand message with the logo and can last much longer. You remember them through consistent use and exposure through the print and online media-scape.?Most of the strongest taglines tend to be be 4 words or less, and two great examples of big brands with strong taglines are:?Nike’s?“Just Do It”?and?BMW’s?“The Ultimate Driving Machine.”- (2014) Designbull
What is a logo?
Lots of people don't know what logo is. Yeah, you would be surprised, but it's true. Some people think that logo its just a sign, others think that logo its only text. But actually both are right."A logo is a symbol comprised of words, images and colors to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we’ll go into more detail about those soon). Paul Rand, the father of graphic design once said, “A logo doesn’t sell (directly), it identifies." With this in mind, remember that your logo is like the soul of your company, and as such it should be consistent, recognizable and evoke a positive or meaningful feeling. A good logo should infuse the spirit of your brand throughout all visual elements and marketing channels. " - Goldstein, K. (2023)The message in advertising
This is very successful way of showing people the message in add. You just see the picture and it makes you fell something.I will show you some examples of my work Justin Adobe Express
Logo design
McCarthy, J. (2018) McDonald’s Golden Arches ads lead drivers to the nearest restaurant, The Drum. Available at: https://www.thedrum.com/news/2018/03/04/mcdonald-s-golden-arches-ads-lead-drivers-the-nearest-restaurant (Accessed: 13 October 2023).
McDonald’s advertising by Guy Moore (2020) Mark Design. Available at: https://mark-design.co.uk/blog/mcdonalds-advertising/ (Accessed: 13 October 2023).
What is advertising design? (2023) Smart Capital Mind. Available at: https://www.smartcapitalmind.com/what-is-advertising-design.htm#google_vignette (Accessed: 13 October 2023).
FixThePhoto.com, T.R. (no date) Top 22 graphic design ideas, FixThePhoto.com. Available at: https://fixthephoto.com/graphic-design-ideas.html (Accessed: 13 October 2023).
What is a tagline? (2014) Designbull. Available at: https://designbull.co.uk/what-is-a-tagline/ (Accessed: 13 October 2023).
Goldstein, K. (2023) What is a logo and why is it important for your brand, Wix Blog. Available at: https://www.wix.com/blog/what-is-a-logo (Accessed: 13 October 2023).
D., L. (2014) 40 of the most powerful social issue ads that’ll make you stop and think, Bored Panda. Available at: https://www.boredpanda.com/powerful-social-advertisements/ (Accessed: 13 October 2023).